Brand Globalization
Brand Globalization
Brand Overview
With professional services and quality excellence, GZLI has cultivated internationally recognized consumer brands, including GZLI (multi-category), Champion? (sporting goods), Skylark? (musical instruments), Diamond? (housewares & bicycle tires), TITAN? (bicycles), Pantang? (water chestnut starch), and MM? (hardware tools). Most brands are endorsed as “Recommended Export Brands” by the China Chamber of Commerce for Import & Export of Light Industrial Products and Arts-Crafts (CCCLA) and the China Chamber of Commerce for Import & Export of Machinery & Electronic Products (CCCME), and recognized as Guangdong/Guangzhou Famous Trademarks.
Canton Fair Ever-Present Exhibitor Since 1957
Exports of USD 1.06 million
Inaugural transaction value of USD 87 million
Exports exceeded USD 10 million
Significant contributions to national foreign exchange earnings
Exports surpassed USD 50 million
Transaction value first exceeded USD 1 billion
Total exports of USD 1.1 billion, accounting for 1/3 of Guangzhou’s total export volume
Adopted a new industry-trade integration model, initiating self-managed exports and strategic imports
Exports exceeded USD 100 million
Annual transaction value exceeded USD 10 billion for the first time
The first key exhibition area was set up to implement the strategy of "winning by quality"
The export volume exceeded $ 300 million, marking a historic breakthrough
The 95th Canton Fair became the third large-scale exhibition in the world, demonstrating "Chinese Quality" to the world
It officially changed its name to The China Import and Export Fair with the first import exhibition setup
The total import and export volume exceeded a record high of $1 billion
Imports surpassed exports for the first time, with imports and exports totaling $700 million, realizing the transformation of trade balance
The import volume exceeded $400 million, hitting a new record
Leading Brands
The registered trademark and official logo of GUANGZHOU LIGHT HOLDINGS LIMITED, protected under 33 domestic and international trademark classes, with core coverage spanning machinery & electrical products, consumer goods, and service sectors.
A Guangzhou export icon, Pantang? Brand pure water chestnut starch has been exported for over 30 years to Hong Kong, Macau, the U.S., Canada, Australia, and New Zealand, renowned for its premium quality.
A historic brand of GZLI, the Diamond? Brand registered locks, electric fans, and tires overseas in 1973, followed by thermos flasks in 1975.
Domestically registered in 1984, the TITAN? Brand is trademark-protected in 20+ countries across Asia, Africa, Europe, and the Americas (e.g., Pakistan, Germany, Italy, OAPI). Products include bicycles, motorcycles, tires, and locks, mainly distributed in Africa, South America, and the Middle East.
Registered domestically in 1961, the Skylark? Brand (musical instruments and accessories) is trademark-protected in 30+ countries, including Australia, Denmark, France, the Netherlands, Belgium, and Canada.
Registered in 1994, the Youth? Brand (stationery including pens, ink, and staplers) is sold in South Asia, Korea, Spain, and Canada, and is a well-known local brand in Guangzhou.
Registered in 1990, Golston? Brand products (building materials like panels and steel components) are sold in Southeast Asia and Saudi Arabia, supporting Belt and Road Initiative (BRI).
Registered in 1990, the MM? Brand (casters, faucets, and hardware tools) is primarily sold in Southeast Asia, Europe, and West Africa.
Registered in 1980, the SINOK? Brand (machinery and toys) is protected in 10 countries (UK, Denmark, Finland, Morocco, Indonesia, etc.), primarily sold in Europe and Southeast Asia.
Registered in 2012, the HG?Brand (abbreviation of HEAT-GZLI) embodies the motto “HEAT THE FASHION GO MY WAY.” Its denim apparel is primarily sold in the U.S., Europe, the Middle East, and Latin America.
Registered in 1960, the Snowflake? Brand is trademark-protected in 7 countries, such as Malaysia, Paraguay, and Australia. Products range from canvas shoes and leather shoes to snow boots, exported to Europe, the U.S., and Japan.
Registered in 1972, the Aviation? Brand is trademark-protected in 7 countries, including Singapore, Finland, and Australia. Its product portfolio includes briefcases, handbags, wallets, and luggage, distributed across Europe, the U.S., and Hong Kong.